The Pure Vision

Mission

To establish the PureVision fractionation technology as the global industry standard for the economical conversion of cellulosic biomass into purified lignin, fermentation sugars, energy and value-added products.

Transition to a Renewable Future

During the 20th Century, fossil fuels were predominately used throughout the world to produce energy and industrial chemicals. The devastating and long-term negative effects of acquiring, processing and burning fossil fuels would not be globally understood until the 21st Century. Now, individuals, companies and governments from all over the world must work together to rapidly change the emphasis on fossil fuels toward efficiency, renewable energy and utilization of bio-based raw materials.

Vision

PureVision is totally devoted to perfecting its biomass utilization technology in order to actualize the vision of replacing fossil-based energy and products with renewable, bio-based energy and products.

Technology

PureVision’s unique biomass fractionation technology converts wood, energy crops and agricultural residues into biomaterials that can be used to produce practically anything made with fossil-based feedstocks including biofuels, biobased chemicals, composites, pulp and paper products and energy.

Corporate Culture

As pioneers of the renewable economy, PureVision principals, employees and shareholders are dedicated to advancing profitable, environmentally sound and politically neutral renewable technologies that promote preservation of our planet and the health and well being of all people.
  1. As entrepreneurs, we engender perseverance, tenacity, profitability and vision as the keys to long-term success.
  2. We harness and reward ingenuity and creativity.
  3. We emphasize respect and compassion toward others.
  4. We believe that a profitable company is a healthy company and individual, as well as corporate successes, are to be rewarded.
  5. To advance any important idea or technology, we understand that partnering, collaborating, and joint venturing will create the synergy for success.
  6. We firmly believe in honesty as a corporate and individual virtue.
  7. While we emphasize creativity and mindfulness to our employees, we believe teamwork to be the overarching PureVision value.
  8. Having a safe and drug-free work environment is mandatory.
  9. As a small entrepreneurial business, we understand humility, whether with individuals, small business, non-profits or global companies.
  10. As a company, we are dedicated to actualizing the vision of a renewable future.